"Newspapers have prospered for one reason: the trust that comes from representing their readers' interests and giving them the news that's important to them."
In Rupert Murdoch's article for The Wall Street Journal he discusses new technology and the press. I agree with Murdoch. Trust is quote possibly the number one philosophy that newspapers should abide by. I personally feel that today, newspapers have strayed from this idea of trust. Readers want to read about what is going on in their community.
Murdoch also writes that "Some newspapers and news organizations will not adapt to the digital realities of our day-and they will fail." Change can be scary. The future can be scary. We're not completely sure in what direction the Internet and social media will take us. The key is to embrace it at this point. News organizations may as well try it out. Try something new. It may be a risk worth taking.
I also agree with Murdoch's statement about people being willing to pay for quality. We already pay for quality. A reliable, study laptop will cost more. A nicer car means paying more for it. Quality news is no different. And it may very well soon be something we have to pay for.
In today's age it is important to be well-rounded. The same goes for news organizations. Utilize everything you can in an effort to be successful. Accept that things are going to change.
It all comes down to what Murdoch concludes his article with. "To make informed decisions, free men and women require honest and reliable news about events affecting their countries and their lives."
The full article is available at
http://online.wsj.com/article/SB10001424052748704107104574570191223415268.html
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I don't think newspapers have strayed from trust. I think newspapers have fallen into the trap of generalization. They haven't lost trust in readers, they just haven't been listening to reader's needs.
ReplyDeleteI agree that newspapers need to accept that things are going to change, but I also feel as if they don't really want to. From a lot of articles I have read about this issue, many of them made electronic and digital media look like the enemies. That I didn't understand.
ReplyDeleteFor newspapers also need to understand that as readers our needs have changed and they also need to change with us.
I think people are willing to pay for quality, if it's exclusive, what about if the quality content could be found elsewhere for free? I think that is the main problem, which Murdoch mentions in the article—about other writers on the internet taking others' articles without doing the research themselves. The issue is not exactly about monetizing news information among users, but how to make the site exclusive so that there's a demand, which creates revenue.
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